- Price Penetration
Price Penetration is a pricing strategy where the price of a product is firstly set low to reach the market shortly and spread the word of mouth. At first you may sell your product in the very lower price and after your brand reach the public and they trust on your product you may increase a little on price. This strategy will help the new brand to built their reputation and to be well known by the public. By applying this strategy we can assume that customer will switch to by the new brand because of the lower price.
- Skimming Price
- Economic Price
- Premium Price
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