Marketing Research

Marketing Research is the function that link consumers, customers and public to marketer through information used to identify, refine the marketing opportunity and problem  evaluate the marketing action to monitor the marketing performance as a whole process (By AMA & Philip Kotler in 2007)

How Do We Get There?

Where are we now?
How do we get there?
Where do we want to be?
Have We reached our vision and strategic objective?



Three Stage Process: 

1. រៀបចំយុទ្ធសាស្ត្រ (Strategy Implementation)
2. អនុវត្តន៏ យុទ្ធសាស្ត្រ (Action Stage of Strategic Management)
3. វាយតំលៃ យុទ្ធសាស្ត្រ (Strategy Evaluation)

• ការរៀបចំយុទ្ធសាស្ត្រ, Strategy Formulation:
• Vision & Mission
• Opportunities & Threats
• Strengths & Weakness
• Long Term Objective
• Alternative Strategies
• Strategy Selection

• Strategy Implementation:
• Annual Objective
• policies
• Employee Motivation
• Resources Allocation

• Action Stage of Strategic Management
• Most Difficult Stage
• Mobilizing Employees and Managers
• Interpersonal Skill are Critical
• Consensus On Pursuing goal (សម្របសម្រួលឈានដល់គោលដៅ)

• Strategy Evaluation:
• Internal Review
• External Review
• Performance Measurement
• Corrective Action

What is Strategic Management?

What is Strategic Management?


Strategic Management is a process which involves the formulation and implementation of strategies necessary for the long-term development of the organization, according to existing environmental and Internal conditions.

It includes: Environmental scanning, Strategy formulation, Strategy implementation, evaluation and control.

4 Pricing Strategies

The 4 Pricing Strategies that help you to reach the target market

1. Price Penetration

Price Penetration is a pricing strategy where the price of a product is firstly set low to reach the market shortly and spread the word of mouth. At first you may sell your product in the very lower price and after your brand reach the public and they trust on your product you may increase a little on price. This strategy will help the new brand to built their reputation and to be well known by the public. By applying this strategy we can assume that customer will switch to by the new brand because of the lower price.

1. Skimming Price

1. Economic Price
2. Premium Price

The World First 20 Mega Pixel Mobile Phone

ទូរស័ព្ទដំបូងគេដែលមានកាមេរ៉ាមុខដល់ទៅ២០មេហ្គាភិចសល


Vivo V5 is the first Mobile Phone that has an incredible spec (20 MegaPixel Selfie Camera)
ទូរស័ព្ទវីវូ វី៥ គឺជាទូរស័ព្ទដំបូងដែលអាចចាប់រូបភាពតាមរយះកាមេរ៉ាយ៉ាងច្បាស់ជាមួយនឺង ទំហំដ័មហិមានៃកាមេរ៉ាមុខ។ ងាកមកមើលត្រួសៗលើលក្ខណះពិសេសនានារបស់ទូរស័ព្ទនេះ ជាមួយនឺងរ៉េម ៤ជិហ្គាបៃ នឹងមេម៉ូរីក្នុងម៉ាសុីន ៣២ជីហ្គាបៃ ទូរស័ព្ទនេះពិតជាសាកសមនឺងលោកអ្នកដែលចូលចិត្តទូរស័ព្ទដែលមានដំណើរការលឿន និងអង្គចងចាំធំ មិនតែប៉ុន្នោះលោកអ្នកអាចបន្ថែមអង្គចងចាំខាងក្រៅបានរហូតដល់​ ២៥៦ជីហ្គាបៃ ដូចនេះចំពោះអ្កចូលចិត្តរក្សាទុកអនុស្សាវរីយ៏ល្អនៅក្នុងទូរស័ព្ទអស់ក្តីបារម្ភណ៏ទៀតហើយ។
ចំពោះតំលៃវិញ គឺត្រឺមតែ ១៩០ដុល្លារតែប៉ុន្នោះ។

យើងមកមើលរូបរាងដ៏ស្រស់ស្អាតរបស់ទូរស័ព្ទនេះទាំងអស់គ្នា

វាមានពីជំរើស គឹ​ Gold, Pink

ប្រភព
https://www.facebook.com/pg/vivoglobal.vn/shop/?rid=779335782179328&rt=9&ref=page_internal

http://www.gsmarena.com/vivo_v5-8430.php